Preliminary Research: Competitor Audit
After initial discussions with DCB Medical Billing and learning the goals for the website, I took to the internet to conduct a competitor audit, reviewing direct and indirect companies offering the same or similar services to keep my designs up-to-date and finding spaces for ingenuity.
Competitor 1
Competitor 2
Competitor 3
Review
Competitor Type
Major Features
Location
Unique Value Proposition
First Impressions
Brand Identity
Indirect
Direct
Direct
San Jose, CA
Elk Grove, CA
Sunnyvale, CA
The agency promises to be an extension of the medical office's practice.
Medical supply company promises to provide clients ‘hard to find’ items, and offer an unbeatable inventory.
Medical billing agency promises to provide ethical medical billing focusing on being versed in medical laws.
Well established in the community, and informal yet profressional.
Large quantities of inventory and well organized.
Clinical and formal layout with short descriptions to pages.
Familial graphics, catered to small to medium business, consistent colors, images, and font.
Western style to graphics and color scheme. Unique but a little informal.
Professional, formal and clean. Color scheme is simple yet consistent and engaging
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Testimonials
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Contact info & Social Media
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Categories of services
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Citations of importers
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Simple list of services
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List of partnered and outsourced medical billers
I followed the design process, spending time and attention to gain insights to apply to the design of the product.
Overview
Empathize with users
Define the Problem
Ideate
Test